The Victoria Moran Podcast Episode 7

Social Graces & Business Class, With Jacqueline Whitmore

Listen to this episode on your favorite podcast platform:


Jacqueline Whitmore didn’t come from the upper crust, but she learned early that courtesy and caring opened doors and created opportunity. After paying some dues to corporate America, she set out to found the Protocol School of Palm, offering etiquette training not a Downton Abbey-style class system, but a contemporary refiguring of etiquette that seeks to incorporate “classy” into one’s work life and personal dealings.

Jacqueline’s definition of etiquette is “the art of knowing how to treat other people,” and in this episode she shows us how to do this with confidence and ease. Are the rules changing at a dizzying pace? They are. Is it common to feel, especially post-pandemic, that we’re just not sure what’s acceptable, online and off? Very common. But even so, says Jacqueline, we would all do well to follow this advice from one of her mentors: “Always take the high road, because the low road is really crowded.”

About the Guest

Jacqueline Whitmore is an international etiquette expert, author, and certified speaking professional.
In 1998, she founded The Protocol School of Palm Beach, the etiquette industry’s leading coaching and training company. Jacqueline is a highly sought-after speaker whose seminars have taken her all over the world including Europe, India, Australia, China, Japan, Malaysia, Thailand, Singapore, Canada and the Caribbean. For nearly a decade, Jacqueline worked in the hospitality industry where she served as the protocol officer and assistant director of public relations for The Breakers, a luxurious resort in Palm Beach, Florida. Her responsibilities included handling media relations and creating extraordinary experiences for some of the most discerning guests including royalty, dignitaries, celebrities, and other VIPs.

Jacqueline’s website:

Instagram: @jacquelinewhitmore

Books: Business Class: Etiquette Essentials for Success at Work

Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals


Pretend that you live in a society in which women are valued more as time goes by, and create a mini-culture around you of people who actually do that.

—from Younger by the Day

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